Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
But what does it mean to talk about a 'topical map' in Local SEO? It's essentially a network of interrelated topics that check here organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
The key to a successful topical map is understanding your audience and their common search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
First and foremost, thorough keyword research must be your initial step. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
Implementing a topical map into your local SEO strategy is beneficial in many ways. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.